Marketplace chatter

Many people don’t know the difference between sales and marketing.

Even fewer can distinguish between Advertising and Marketing.

Yet those distinctions are important, because they make a difference
between wasted advertising expense and strategic marketing investment
that has a trackable ROI.

http://contentmarketinginstitute.com/2014/03/branded-content-shouldnt-always-be-about-brand/

We’ll discuss this further in upcoming posts.