Tell your prospects the most over-looked benefits or features of your product that most
people miss.
For example:
- A feature that wasn’t originally listed on the e-mail advertisement or sales page because
you didn’t have room.
- A way to combine the product with other related or unrelated product to get an entirely
different benefit.
- A benefit that you that you didn’t even know existed until one of your customers wrote in
and told you about it.
- A certain way to use the product for another niche, situation or dissimilar customer
problem.